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Creativity is not about waiting for the muse to strike. Like any skill it requires effort and practice. However you may be feeling you have to start, ready or not; to work on generating and connecting ideas.
Solidus is a consultancy that uses the creative discipline of design. Our practical approach uses knowledge, an open mind and a belief that there is a solution. It works whether it is being used to solve a problem, to turn around a difficult situation or for blue-sky thinking to create new strategy, products, design or technology. We, associates and our predecessors, have been using it in all those fields for more than 60 years.
For once I am practicing what I preach. It feels strange to have been inspired by my own writing; revising Creating and Developing a Consultancy made me think. It has been a good while since I properly reviewed my personal objectives and the Solidus business plan. Now I have what I believe to be a new vision; I am reinvigorated and excited by the possibilities.
We have gone through the whole planning regime: personal objectives, SWOT (and all the other) analysis and come to understand our capabilities. We have considered the state of the market for Solidus’ services and how I should shape them to maximise the opportunity.